Google Analytics v/s Google Webmaster Tools: What is the Difference

Posted on by Aiswarya Thampi

Did you know that Google offers more than 100 products, tools and services, including Google Analytics and Google Webmaster Tools?  Google provide this for the improving of a website ranking and other features in it,While all of these products add some value for website owners, two that are particularly important for digital marketers are Google Analytics and Google Webmaster Tools.

 

 

Google Analytics

This free tool provides full website traffic statistics including total visits, average time on site, and bounce rate. In addition, Google Analytics shows you a website’s audience and demographic. When you want to know how people are finding your site and how they are engaging with it, Google Analytics can tell you.

Google Analytics also integrates with a variety of products including Adsense, Google+ and AdWords. If you are using select Google products, then you can integrate your campaigns within Google Analytics for tracking and reporting purposes.

google analytics

GOOGLE WEBMASTER TOOLS

Google Webmaster Tools provides information that can help you improve your site’s visibility in search. You can see how many impressions your site is generating in search engines, by keyword or by page. You can also monitor click-through rates from search engine results pages to your site. You may also want to upload an xml sitemap to help Google crawl your site, or check for crawl errors. Perhaps most importantly, having a verified Google Webmaster Tools account allows Google to tell you about technical problems with your site, such as an increase in 404 (not found) errors.

webmaster tools
webmaster tool

A simple way to describe the difference between Google Analytics and Google Webmaster Tools is this: Webmaster Tools reports on how search engines interact with your site, while Google Analytics reports on how website users interact with your site. Whether you are personally managing your brand’s digital presence or working with a third-party, both Google Analytics and Google Webmaster Tools provide valuable and actionable information. And the best part is, they’re both free.

 

 

 

     Aiswarya Thampi

How to use Bing Webmaster Tools for beginners

Posted on by Aiswarya Thampi

Bing Webmaster Tools offers several useful reports and features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console in Google. It will show you how to set up Bing Webmaster Tools for your website and provide an overview of the most important reports and features on it.

Set-up of Bing Webmaster Tools

To get started with Bing webmaster tools, you need to add and configure your website.

1.Add Your Website

First of all you need to create a microsoft account or sign up with google ,facebook . Now you can add and verify your website under “My Sites”. There are three possible verification methods:

  1. XML file, which needs to be uploaded to the root directory of your website.
  2. Meta tag authentication: Add the meta tag from Bing Webmaster Tools in the section of your website.
  3. Add the Bing CNAME record to your DNS (Domain Name System). To do this, you need access to the hosting account of your domain.
  4. Configure Your Website
site add
add a site in bing

 2.Configure  Your Websit

After you have added your website to Bing Webmaster Tools, you can configure it. The most important configuration step is

Submit URLs: If your website is new or not yet in the Bing index for other reasons, you should manually submit the most important pages. You can submit 10 pages per day and 50 per month.

site configuration
configure your site

Diagnostics & Tools > Markup Validator: This tool allows you to check the structured data markups that Bingbot identifies on your website.