Introduction

SMO stands for Social Media optimization. In other words “Social Media Optimization helps to increase the visibility of your website’s Social media profiles, social activities and published content, which helps people to search the resources and information related to your content. Moreover, it helps to drive traffic to your blog or website, make it easy to share for others in their circle, create a community around your brand and helps search engines to index your social media activities, social profiles and blog posts with ease.

Role of social media

1. Ensures a strong presence among the customers – With SMO, you can ensure a strong presence for the business and the brand on the internet and amongst the customers. It introduces the business to new people, improving the visibility of the brand and maintaining the online reputation.

2. Increases the reach- SMO provides a way to reach the niche (targeted) audience. You get to know what they want and present it to them. You can reach them via videos, infographics, target mobile users and more.

3. Drive more traffic- Social media platforms are a great source to drive traffic to the website as it allows to reach the customers worldwide. That too, without any investment.

4. Creating a buzz- You can create a buzz in the audience about your venture. Whether you are organizing an event, launching a new product, or having a part, make your customers a part of it.

5. Improves Search Engine Ranking – SMO along with SEO helps to improve the ranking of the website on the search engine. Since the search engines collect data from social media such as Google + and show them in the results, it has gained importance.

Which social media platform to use

There are a large number of social media platforms out there. So which platforms should we choose? Should we choose all that are trending or to choose the ones we are familiar with?

When it comes to the selection of social platforms, one should check where its target audience is most active. These are the platforms that should be chosen, rather than being active and putting efforts on everyone. Be active on a few, create your base and attract the customers, then you can think of other platforms.

Top social media platforms

Some of the best social media platforms Facebook, Twitter, LinkedIn, Instagram, Pinterest, for a crumb. With the increase in the number of users using Pinterest, we can also consider it as a social media platform that drives a lot of users to the website and also helps in creating quality backlinks.